Marketing Strategist. Full-time.
Utilize various data sources to help driving business initiatives such as new product launch and bringing new products to market. Analyze business data from registered services, newsletters and website feedback on customer preferences, product pricing, and risk assessment to help update existing and develop new project plans. Strong knowledge of data analysis using statistical methods such as regression, multivariate analysis, and decision tree. Demonstrated ability to distill insights from data analytical models to inform business decisions. Conduct market research analysis to identify search query trends, market trends and popular social media topics, business opportunities, or competitor performance. Collaborate with web and multimedia staff to create multimedia websites or other internet content that conforms to brand and company visual format. Coordinate sales or other promotional strategies with customer service, operations, and production to ensure product catalogs are current and accurate. Implement and design banners, videos, and ad campaigns for effective customer engagement. Propose recommendations for improving content management system capabilities. New project development including documentation package, paperwork, cost and sampling. Stay abreast of industry trends through attending industry trainings, conferences, seminars and trade shows.
- Minimum of bachelor’s degree in mathematics, statistics, or economics.
- Minimum 3 years of relevant work experience (in marketing/market research).
- Experience in Google Analytics, excel and related software.